Insights, in the UserBit world are to-the-point actionable findings that come out of your research. They could represent a feature request priority, a hidden pain point that comes out of interviews, or in general anything that you want to bubble up from your research.
In most research projects, insight nuggets are what you want to present to your stakeholders.
At UserBit, we recognize that insights don't have one specific source during research. They can be extracted out of synthesized data, a specific interview, or even analytics. Therefore, we've provided you the ability to generate insight with information from various parts of your research project:
A particularly important highlighted text can directly be saved as an insight. Click on a tag to reveal all text tagged with it. From the highlight card, you can click on the star to save it as an insight.
A tag itself can be important actionable insight. It contains all the relevant text from interviews, notes etc, so it makes sense to have the ability to add a tag as an insight.
Note: In addition to creating insights directly from tags, supporting tags can also be added to any insight created on UserBit.
Sometimes as we're filtering and sorting through analytics, we uncover a chart that is really valuable. It only makes sense then to be able to save that chart as part of a shareable insight. You can do so by clicking "Add as Insight" button on top of the chart.
Word-clouds from cross-analysis of interview responses can be added to insight cards as well.
We also recognize that not all insights will be generated on the platform. Generic insights give you the ability to create custom insights, add images
Here, you can add:
- Insight main content in formatted text
- A custom image
- or a set of tags
Creating and organizing insights in a project help with presenting them in a coherent manner. While each insight can individually be exported as image to be shared down the product development pipeline, It also becomes part of the case-study report.
Ready to make your research workflow more efficient? Sign Up on UserBit.