On UserBit, the result of data synthesis can be stored as research finding nuggets that we call - Insights. UX researchers can now connect insights with personas to better organize their findings. This is specially useful for highlighting evidence from research that the persona was based on. Or featuring requests, pain points, or findings that are only relevant for a given persona.

Link insights with personas on UserBit
Link insights with personas on UserBit

Insight card's drop-down menu lets you link the card to a selected persona. You can even link an insight to multiple personas - just follow the same process again and choose a different persona.

Persona insight groups

Linking an insight to a persona creates a special insight group for that persona. You can now access all insights linked to a persona by clicking on the persona insight group.

Persona insight groups on UserBit
Persona insight groups on UserBit

Insights can be un-linked from a persona from the persona insight group. The dropdown menu on the insight card contains the 'Unlink from Persona' menu item.

Unlink insight from persona on UserBit
Unlink insight from persona on UserBit

Linked insights on Personas

If you go to a persona, you can now also see a list of attached insight summary cards. These cards contain your insight summary and any attached image. For viewing full insight, you can click on the 'View Full Insight' button.

List of insights linked to a persona on UserBit
List of insights linked to a persona on UserBit

Linking insights to global and local personas

Insights can be linked to both local and global personas. Interaction wise, there's no difference between the two. Just like personas within a project, global persona also now shows a list of attached insight summaries.

Are you ready to give your UX personas more depth?