On UserBit, your UX personas can now be linked directly to real research data. Along with insights, our latest release allows you to add user segment or demographic tags to user personas.
This allows for quick filtering of research analytics by user attributes using your user persona:
You can even save a set of filtered segment tags directly as a new persona.
You can also add tags to global personas by accessing them within the research project. Each global personas will remember the project specific segment tags.